Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results for relevant searches. In other words, SEO is the process of improving the ranking of a website in the search engine results page. It is a long-term investment, which can bring you a lot of traffic, leads and sales.

The short answer is “yes”. Obviously, the longer answer is more complicated, so let’s break it down. First you need to know that SEO is not just about getting more traffic. Your ultimate goal as a business owner should be to get more leads. That’s what really matters. A lead is a name and email address of any visitor who has taken action on your website and asked for more information.

SEO is the process of optimizing content for higher rankings in search engines. SEO helps a business achieve high rankings by increasing the number of ranking factors, which are then used to determine the relevancy and authority of your pages. Google uses over 200 ranking factors, such as backlinks and load speed, that are determined by a website’s content.

The top result for any given query will be the most relevant result because it received an extremely high number of ranking factors and it’s seen as an authoritative source (provided it’s well-written).

To succeed at SEO, you need to ensure that your content ranks highly when people search for specific keywords and can improve your site’s authority by writing more in-depth articles and maintaining relationships with Bloggers.

You’re going to have to take a good look at what your customers are searching for on Google to find businesses just like yours. The first step is using either SEM Rush (this tool gives out keywords based on search queries) or Google Keyword Planner (a free and easy-to-use tool that assists with assessing how many people search for a particular word monthly).

In order to do this, load up one of these tools and enter a term that you think people would use to find your business online. You’ll then be served a whole host of related keyword suggestions including their monthly search volume.

If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google

Your website may be indexed if you are able to view its web pages in response to an input query. Keywords that might influence your website not being ranked includes:

• Your site is new. It’s authority is virtually nonexistent and it has a lot to prove before you can hope to rank for competitive search queries. You can’t launch a website and expect to immediately leap up in the ranks; you need to slowly but surely build your way up!
• Your content doesn’t match the searcher’s intent or lacks in-depth analysis. You need to ensure that the pages you serve are better than, or at least equal to, what’s already ranking.

If you don’t see any of your website’s pages listed, this means that they have likely not been indexed. The cause of this issue could include any one of the following reasons:

• Your website is inaccessible to search engines (mostly because it contains a robots.txt file and/or Noindex tags). Fix the problem causing this inaccessibility, and you will see your site show up on search engines.
• Your site has recently launched and link-building efforts are only just beginning. Optimization is the next step, which starts with implementing Google Search Console to submit your site for indexing. This will ensure that you stay in control of where your website ranks and get the best results possible.
• Your site was penalized for violating Google’s Webmaster Guidelines. This is rare, but it could have happened if you were using some seriously black-hat SEO tactics. If this is the case, we recommend following up with your expert to help fix any issues with your website.

and run a “site:” search for your website.

SEO is one of the most important aspects of online marketing, but it is also one of the most difficult to master. You will need to be able to properly analyze your target market and provide content that is relevant and interesting to them. All of these factors can be difficult to understand, but custom SEO Strategy will give you an advantage in your niche.

Here are the core steps we follow to optimize your website for your target audience 

1. Website Audit: While doing the website audit our team check the website for technical errors and content from users and googles point of view. We Create a list of recommendations which can affect your Technical SEO so that our website responds better and with content corrections we fix the user intent. for e.g. Google elevates ranking of the website with lower page speed and,  minimal inline codes and JavaScript etc.
2. Business Analysis and Keywords Research: To get started, it’s critical to understand your business needs and goals. How are your website & apps being ranked? What kind of keywords are associated with your products or services? After an analysis, we conduct a deep research for the keywords that relate to your business & deduce where you stand in the search engine results at present. We analyze how well-positioned you are against potential competitors in terms of content and keyword optimization and so determine who can be easily beat based on their own weak points before finally coming up with a strategy for improving your search engine ranking.
3. Analytics and SEO tools integration:After doing an analysis of business processes, Keywords and competitor research we focus on integrating analytics tools like Google Analytics, Bing analytics & Yahoo Analytics, Google Search Console, and most importantly Rank math pro which helps  you with rank tracking, Schema, sitemap, robot text and more.
4. Indexing: Here, we recognize how important it is to index your website to search engines and create appropriate metadata so that pages are easily accessible for both visitors and crawlers.
5. Content Optimization, Site Structure & Metatags: Ensuring a well-structured content for each web page and managing the metadata such as titles and descriptions to ensure better visibility of your company’s pages on search engines, it is the most crucial part of our SEO Checklist.

6. URL and Content Structuring: We review all existing URLs and create a structured, on-point URL structure. For new URLs, we follow this same structured approach from the ground up. We review existing content and look for opportunities to rephrase or rewrite. For new pieces of content, we follow this standard as well so that you can expect your site to be written with the language search engines and human readers in mind!

7. Image Optimization: We recommend alt tags to all images as per the best SEO practices which helps images to rank in search engines.