E-commerce SEO?

Ecommerce SEO is the process of making an online store more visible on the search engine results pages. Ecommerce search engine optimization is a strategy that focuses on ranking product pages as high as possible to get more traffic and sales. Ecommerce SEO is fundamental for an online store’s success.Ecommerce SEO strategy includes specific search engine optimization methods that are specific to online stores and shops. SEO is important in ecommerce because it helps increase organic search traffic for an online store. Search engine optimization is one of the top factors for pulling people to a website who want to buy a product. The importance of SEO in ecommerce is optimizing a website to rank higher on Google. When an ecommerce website is optimized correctly for SEO, it can deliver a number of benefits for a business.


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    Benefits of Ecommerce SEO

    Increased Brand Awareness In Search Engines

    Search engine optimization is a good way to increase brand awareness. By having your ecommerce store appear on the first page of Google’s organic search results, you can improve the brand awareness for your business. Websites that rank in the top 10 search results are more favored by people who are looking to buy a specific product. Some searchers view high rankings for an ecommerce store as a powerful endorsement, which improves their likelihood of clicking on your brand’s link.

    More Targeted SEO Traffic

    Getting free organic traffic from search engines is good but it’s the targeted SEO traffic that can make the most difference for your online business. When you optimize your pages for specific keywords, you’re more likely to get targeted traffic from searchers who want to buy exactly what you’re offering. Those users have a clear intent when they’re typing in a search query in Google, Yahoo, or Bing. By focusing on strategic ecommerce SEO, you can identify and optimize the keywords that drive the most revenue for your business.

    Filling the Ecommerce Marketing Funnel

    Ecommerce SEO is not only about ranking your product pages, which are considered to be bottom-of-the-funnel content where a purchase decision is made (i.e. the action phase). A good ecommerce SEO strategy will also include content that pulls in visitors at other stages of the buying journey, such as awareness, interest, and desire. If you create, optimize, and rank content in the various phases of the buyer’s journey, awareness (research) all the way to action (purchase), you can increase the likelihood that a person will choose your brand when making a buying decision.

    Improved Ecommerce User Experience

    Good ecommerce SEO improves the user experience. And it’s no mystery that Google rewards websites that provide a good user experience with higher rankings. If your site is filled with quality content that targets the right keywords and uses them correctly on the page so it meets the user’s needs and Google’s algorithm, your ranking can go up. But if visitors who land on your ecommerce store are not getting the right type of content they expect and are immediately clicking away back to the search results page, Google will detect that as a negative experience and will lower your rankings.

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    How to Do SEO for Ecommerce Website


    The first step for how to do SEO for ecommerce website is keyword research. You don’t want to blindly create content for your online store, otherwise, you could be wasting a lot of time and effort. Before you use a keyword, it’s best to do some quick research on it. This research will tell you three important things: Keyword search volume, cost-per-click, and search internet.


    Ecommerce site architecture refers to the way your website’s navigation menu, category pages, and product pages are set up. And the best ecommerce websites are ones where no page is more than three clicks from the homepage. A good ecommerce SEO strategy to follow for site architecture includes:-

    • Linking to all of your categories in the navigation menu.
    • Linking to your most important product pages in the navigation menu (these could be sub-links under the category items).
    • Another SEO method you can use is to link to all of your category pages from the homepage and a few of your best product pages as well. The homepage tends to have the highest authority on an ecommerce website and linking to categories and pages like this can improve the chance of those pages getting ranked higher in search.


    Your ecommerce website homepage should be optimized for short-tail keywords(1-2 words in length). For example, if your online store sells mattresses and bed frames, then the homepage should be optimized for terms like “mattresses” and “bed frames”. It should be focused on medium or long-tail keywords like “best mattress for twin bed” or “created and Barrel bed frame”. Those queries should appear on individuals product review pages or blog posts.  Make sure to optimize the meta title, meta description, H1 tag, H2 tag, and body content for the short-tails keywords. And include in-depth content the builds up the topical authority for the various types of products your ecommerce site sells. A properly optimized homepage will drive the overall relevance and authority an ecommerce store has for a particular topic.

    4. Category Page SEO

    category pages need to be optimized for SEO on an ecommerce site to get ranked in Google and to provided topicak relevance for the linked product pages. Like the homepahe, category pages should be optimized for short-tails keywords. Put your target keyword for the category topic in the meta title, meta description, and URL folder(i.e. directory name). If you can optimize any images on the page for your target keywords, do that as well. Put the keyword in the AL text, filename, title attribute, and metadata.


    Product pages are the most important pages to get right for SEO on an ecommerce site. That’s because these are the pages that most people are looking for to make a purchase. Product page SEO is similar to category page SEO but focuses on short and medium-tail keywords. You want to optimize each product page for the specific query that matches the product, along with any related keywords that can drive more traffic. Standard on-page SEO applies here, including keywords in the meta title, meta description, URL, H1 tag, H2 tag, body content, image ALT text, image filename, image title attribute, and image metadata. You also want to include at least 1,000 words of unique content on product pages so that you can improve the topical relevance for the page and have extra areas to put your target keywords as exact match phrases.


    As you discovered, the basic idea and definition for what is SEO in ecommerce are optimization strategies that are specifically used for an online store to make it more visible on the search engine results pages. And the key methods for how to do SEO for ecommerce website include keyword research, site architecture, homepage SEO, category and product page SEO, internal linking, local SEO, and link building. By putting all of those strategies together, you can rank an ecommerce site for the queries that matter most for the online store or shop.